Marketing plan

Currently, having a plan of marketing is essential. This document indicates your current position, your future goals and the path to achieve them. It must be precise in the steps to follow to guarantee the success of the psychology clinic, as well as in the definition of objectives and goals.

To start with your communication plan, first of all we will do a preliminary study to verify which strategy will be best to follow, according to the type of current patients and the potential ones you want to achieve. With this analysis we will obtain data relevant aspects such as competence, economic situation, ideal patient, strengths and weaknesses of the clinic.

Then we will implement a strategy, in which we will have to invest a lot of time and resources, so that it leads us to achieve the objectives we set at the beginning.

A solid marketing plan for a psychological practice, well planned with a viable strategy to achieve predefined objectives, will result in benefits tangible. Among these benefits are:

• Identify and improve our weaknesses, as well as further strengthening our strengths.
• attract, convert, close and delight our customers.
• Have a clear understanding of all the strategies and actions necessaryto achieve the objectives and satisfy the potential client.
• Serve as a useful tool for prevent errors and, if they occur, quickly provide the best solution to resolve them.

At Mas Patients Psychologists, we are committed to guiding your practice toward success and continuous improvement. Our goal is to increase the profitability of your psychology clinic. To achieve this, our team of experts in the design of personalized plans will propose a strategy that takes into account your areas of interest to promote.

Competitive value offer

The value offer that your psychological consultation has can become the definitive point for a patient to decide your service and not that of another. The Value Offer must be seen as everything what will benefit the patient and It is also something exclusive to your office.  

Psychologists must establish how they will address the care of their patients and how. This constitutes one of the key elements to differentiate yourself from other mental health professionals. The value proposition includes all the benefits that are intended to be offered to patients in exchange for satisfying their psychological needs.

Therefore, it is essential to understand the needs and problems that patients want to solve. A value proposition will be effective if it has been appropriately adapted to the specific needs of each patient.